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The “NO LOGO” project, our non-branded initiative to deliver a premium quality denim product to the minimalist consumer.

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In the right denim. A girl can conquer the world.

One simple silhouette in a variety of washes and finishes , with absolutely no branding , no logos, no embroideries or detailing to speak of ..... JUST JEANS.

NO LOGO , CREATE YOUR OWN!


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I wish I had invented blue jeans:
They have expression, modesty, sex appeal, simplicity...
all I hope for in my clothes | Yves Saint Laurent

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